MEET THE TEAM
PAUL BYRON
OWNER
Born and raised in Perth, Western Australia, Paul finished school and earned a Bachelor of commerce, majoring in marketing and business development, while working full time as manager of an iconic bayside restaurant. Since then, Paul’s career in the wine business has been extensive. He firstly excelled in distribution, where he was quickly promoted from sales representative to W.A state manager, and then to National sales manager based in Melbourne. A few years later, he then accepted an offer as General Manager for one of Western Australia’s oldest and most respected wineries and moved with his young family back to Western Australia. Identifying a business model that wasn’t available in the industry, he founded Periscope Management in 2007.
JAN SKRAPAC
CHIEF FINANCIAL OFFICER
Jan combines his Bachelor of commerce with a high level of industry experience. Jan’s previous roles include General Manager of Grape Expectations, Director and chairman of the Great Southern wine producers association, General manager of Plantagenet Wines, CFO of Lionel Samson & Son, Accountant at Cape Mentelle and Small business Specialists at ANZ Bank. Jan lives in Perth and is married with two young boys who keep him on his toes!
KIM O’HARA
GM SALES & MARKETING
Kim’s career has been devoted to acquiring the finer points of wine industry sales and working for some of Australia’s leading businesses. She has developed enduring industry contacts and relationships and is a well- respected colleague in the Australian wine industry. Kim spearheads the Periscope sales team and assists our winery partners with their national distribution and direct wholesale, as well as brand marketing and management. Kim lives in Melbourne and is married, with a teenage daughter and son.
MICHELLE MURNANE
MARKETING MANAGER
Michelle has exceptionally strong organisational skills and attention to detail. Early in her career, Michelle worked with one of Western Australia’s leading wineries in the roles of Hospitality administrator, local trade representative and functions manager. She then changed course to work in the mining sector, where she retained the roles of Assistant site manager, Projects manager and Operations support officer. Michelle has a great passion and enthusiasm, combined with a broad wine industry and marketing knowledge. Michelle lives in the Southwest with her husband in the region that she loves.
MATHEW ROWE
SALES REPRESENTATIVE
Matt commenced his wine industry journey by studying Viticulture and Oenology at Curtin University in W.A, before pivoting to complete a Bachelor of commerce, majoring in finance. With both a deep passion and an understanding of the wine industry, Matt brings experience in both the production and sales side of the business. He has worked with some of Australia’s most premium wine producers and retailers across Western and South Australia. Matt specialises in direct wholesale for our winery partners. Now based in Melbourne, Matt is living his best life, but loves returning to his hometown of Margaret River as often as he can.
SUE CROFT
SALES REPRESENTATIVE
Sue has over twenty-five years of wine industry experience, firstly working in her motherland, the United Kingdom before she immigrated to Australia. In addition to a wealth of international sales experience, she also established a successful domestic sales footprint based out of Perth. Sue’s primary role is targeting export market sales, with a special focus on U.K, U.S, Canada, India, and Asia. Sue also works in our domestic chains channel, with a focus on the Costco and Coles groups. Sue lives in the Northern suburbs of Perth with her husband and Golden retriever.
BEN WEBSTER
SALES REPRESENTATIVE
Ben commenced his wine industry journey in Perth, working in a sales representative role for two years before moving to the UK where he spent the last six and half years employed as a wine consultant to the sales team of one of the region’s biggest importers and distributors. He returned home with a wealth of international experience and knowledge, along with a WSET Level 4 Diploma in Wines and Spirits and a passion for the people and places that make this industry great. Ben’s primary focus is West Australian distribution, the Coles group, and the UK and European export market
ROSE BYRON
DIRECTOR
In addition to ensuring the smooth running of Periscope Management, Rose can assist your business in researching and writing grants, ensuring that the criteria is met to give your business the best chance of success. Trademarks are also an important, but often overlooked, aspect of your label and intellectual property. Rose can provide you with the necessary assistance required to ensure that your labels and branding are adequately protected both in Australia and overseas.
ELISHA HOLCROFT
BUSINESS MANAGER
Following several years in the legal industry, Elisha became a key member of one of Australia’s most respected wineries, firstly as Personal assistant to the General Manager, and then later as Executive Assistant. After a short time running her own secretarial business, Elisha joined Paul in the establishment of Periscope Management. Elisha brings to the table numerous qualifications in business administration and legal services as well as extensive experience in all aspects of the wine industry. She lives in the Southwest with her partner and two boys.
SARAH ASTROMSKY
ADMINISTRATION & LOGISTICS COORDINATOR
Sarah manages the ‘engine room’ of the business. From the order process, facilitating the movement of a product from its point of sale to the hands of the customer. Sarah ensures that the logistics flow, consisting of transportation, warehousing, packaging, and handling, and the service flow including customs clearance, insurance, supervision, and stock and order management is carried out seamlessly.
JACKI OSBORNE
MARKETING COORDINATOR
Jacki Osborne has over fifteen years’ experience working in the wine industry, predominantly in sales roles for Houghton’s, Grape Expectations and Samuel Smith & Son. Jacki joined Periscope in mid-2017 to assist with the creation of marketing material as well co ordinating media and wine show strategies. Her role has grown substantially with Jacki now assisting our winery partners with most of their marketing and communications needs. Jacki lives in the Southwest with her husband and two young children.
SANJANA PATEL
DIGITAL MARKETING
Sanjana holds a Master’s in advertising from RMIT University. Sanjana has gained vast experience in all aspects of digital marketing within industries such as finance, human resources, education, and hospitality. Sanjana’s expertise in designing digital marketing and strategies but she is also passionate about the digital space and continues to stay abreast of the latest technologies and initiatives.